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Future of PR in the 21st Century is the Bottom Line
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation...
Adieu 2020, Welcome 2021
As we approach the end of possibly the most dreadful year ever, let us keep strong, stay close to loved...
Briefly: FEO before SEO – Website optimization for profit
Every digital marketer will talk about SEO (search engine optimization). But having consulted since the start of the commercial Internet...
Briefly: Exemplary customer service from a tiny watch repair shop
What is customer service to you? Just friendliness and courtesy? It is much more than that. A neighborhood small watch...
McGallen & Bolden wins International Bronze Stevie 2020 for PR Awards category
Singapore, September 10, 2020 – McGallen & Bolden Group was named the winner of a Bronze Stevie® Award in the...
McGallen & Bolden wins Bronze Stevie® for 2020 Most Innovative PR Agency of the Year
We have won another Bronze Stevie® in the Asia Pacific Stevie® Awards in 2020, for Most Innovative PR Agency of...
3 Tips to Build a Brand in 2020
Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively...
Crisis Communication in Brief – 2020
Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches...
4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry
Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury...
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