---
title: "OCEP Marketing Model (Owned, Communal, Earned & Paid Media)"
id: "1908"
type: "post"
slug: "ocep-marketing-model-owned-communal-earned-paid-media"
published_at: "2024-02-15T03:58:45+00:00"
modified_at: "2024-07-16T05:32:59+00:00"
url: "https://mail.mcgallen.com/ocep-marketing-model-owned-communal-earned-paid-media/"
markdown_url: "https://mail.mcgallen.com/ocep-marketing-model-owned-communal-earned-paid-media.md"
excerpt: "We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding of nuanced […]"
taxonomy_category:
  - "Insights"
  - "Marketing"
---

[https://www.google.com/preferences/source?q=https://mcgallen.com/](https://www.google.com/preferences/source?q=https://mcgallen.com/)
We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding of nuanced communication catering to all audiences, it is important not to limit your business potential with just public relations or just advertising. So, what is our OCEP© model?

Media Tetrad© – OCEP model of owned media, communal media, earned media, and paid mediaIt is a communications model we call the Media Tetrad©, that caters to campaigns and programs over the long haul, including:

## OWNED media

- Website (including SEO or search engine optimization)
- Blog
- Mobile (hosted)
- Video (hosted)
- Audio (hosted)

## COMMUNAL media

- Social media (e.g. LinkedIn, Facebook, Instagram, Tiktok/Douyin, Wechat, Telegram)
- Forums
- Portals

## EARNED media

- Media coverage
- Reviews
- Sharing & reposts

## PAID media

- Advertisements (online & offline)
- KOL (key opinion leaders, or serious influencers)
- SEM (search engine marketing)
- Social ads
- Sponsorships

If you are keen to expand your business to Asia Pacific and the world, and want a holistic communication program that includes public relations, marketing, internal/employee communication, leadership and team development, [talk to us today](https://mcgallen.com/contact/)
.

###

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[Dr. Phan](https://mail.mcgallen.com/author/webediteur/)

Dr Seamus Phan – Global C-suite Publicist & Strategist (Biochemist, Cybersecurity & Webdev pioneer, Author, Journalist) with nearly 40 years of professional field experience.

[https://www.linkedin.com/in/seamusphan/](https://www.linkedin.com/in/seamusphan/)
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